Will Artificial Intelligence and Chatbots Kill Market Research?

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Annie Pettit

Annie Pettit (Independent leading thinker and consultant)

Artificial intelligence has been around for decades. However, over the last few years, it’s improved enough for researchers to pay attention to it.  Based on a quantitative study of 1000 people, I’ll share insights into what regular people think AI and chatbots can do, and what people want AI and chatbots to actually do. I’ll then share ideas about how researchers can use this information to build better research products. Be prepared to have a little bit of fun along the way!