Since coming to Kantar Retail in 2007 as the Senior Vice President of Retail Insights at Kantar Retail, a WPP Company, David Marcotte is a fourth-generation retailer who has responsibility for managing and delivering the knowledge environment for Global retailers, Convenience, Pet, the Latin American market, Technology, Retail Processes, and the Future. He is also the distribution and retail industry expert on issues of complex management, efficient consumer response (ECR), category management, customer relationship management (CRM), effective price management, store operations and POS, eCommerce, and cloud computing.
He has over twenty years of experience in the retail industry having managed at every level of responsibility both in operational and corporate office environments within food service, drug, and supermarket chains in the US and Canada. A well-regarded and powerful public speaker, he has spoken on issues regarding his areas of responsibility along with in-depth looks at country dynamics and measurement management, loyalty programs, information environments and the international diversity of digital retailing. He has also written a number of papers and articles on the above at both the strategic and tactical levels for client needs including the ‘Retailing in Emergent Markets’ study in 2010 of which a portion was re-printed in the Dec 2010 Harvard Business Review. He also was the technical editor for Bob Laberge’s recent book ‘The Data Warehouse Mentor’ in 2011 and in 2012 he co-wrote PwC’s ‘Survey on Retail in 2020’.
Mr. Marcotte was with IBM from 1997 to 2007 as the business intelligence lead for retail, in consulting, sales and developer of multiple retail and CPG solutions. During that time he was certified in a number of areas of expertise and leader including Business Intelligence, Business Transformation, and Master Data Management. He was one of the authors of IBM’s Category Management Process and the Retail Data Warehouse Solution. As part of that work he became a leading strategist in the support and extension of IBM’s SOA infrastructure and in 2006 was accepted to the IBM Academy of Technology for global use. In Latin America he has led a number of consulting teams implementing complete solutions for loyalty marketing, merchandising, data warehouse transformations, POS changeover, and the targeted use of data mining techniques in department store and specialty chains defining merchandising and pricing parameters.
His clients within Kantar Retail have been in range of industries including retail, manufacturing, distribution, financial, technology, and logistics. Many of these clients are multi-national and operate both in complex physical and online environments. Due to the international nature of his work this often is not only with the formal but also the informal spheres of developing economies. Some of his recent work has been on convenience changes, FinTech for low income shoppers, education on the economic drivers of international retail and re-design recommendations for grocery and apparel companies. Mr. Marcotte works at all functional levels of a client including the shop floor, the field sales, management training and c-level suites.
He currently resides in Tucson Arizona where he is involved in regional development of Southern Arizona and the Mexican state of Sonora. He is also engaged in heritage seed recovery via Native Seed Search.