Annie Pettit

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Annie Pettit, PhD, FMRIA is a research methodologist who specializes in survey design and analysis, data quality, and innovative methods. Starting out as a Certified Industrial Organizational Psychologist, her work has included psychometric test development within the Ontario government and being the Chief Research Officer of a social media research company. 

Annie is now an invited speaker at conferences around the world and frequent author of refereed and industry articles. She won a 2015 Ginny Valentine Award, 2014 ESOMAR Excellence Award for the Best Paper, 2014 MRIA Award of Oustanding Merit, 2013 ESOMAR Best Methodological Paper, and the 2011 AMA David K. Hardin Award.

Annie blogs at Love Stats, tweets at @lovestats and is the author of The Listen Lady, a novel about social media research, People Are not Robots, a questionnaire design book, and 7 Strategies and 10 Tactics to Become a Thought Leader.


She can be reached at