Kevin Menk

Marketing Strategy and Growth Consultant

Kevin is Managing Partner of Strategic Resource Partners, LLC, and co-founder of Complete Growth International. Kevin recently developed Complete Growth to empower dynamic organizations to profitably grow their business by courting the right customers and retaining the best talent.

As a provider of strategic marketing guidance and consulting, Kevin assists clients in identifying successful strategies and tactics for positioning, segmentation, new product and service development, pricing, communications, portfolio expansion and much more.

Kevin specializes in the design and use of innovative consumer research initiatives to develop strategies that will enhance competitive advantage and guide profitable growth. His multinational clients include those in retail, consumer packaged goods, higher education, health care, telecommunications, media and publishing, durable goods, financial and business services.

Recognizing that the disciplines of marketing and marketing research have become increasingly borderless, Kevin spearheaded the formation of the Americas Research Industry Alliance in 2009. Today, ARIA represents more than 500 marketing research organizations and consultants in 11 countries across North and South America. All are committed to promoting common ethical and quality research standards regardless of origin.

Following this effort, Kevin secured the support of dozens of industry leaders to form the Global Research Business Network in 2010, connecting 35 national research associations and more than 3500 research agencies worldwide in a common mission to develop, promote and subscribe to international quality standards.

Named one of the inaugural “40 under 40” Business Professionals by the Minneapolis/St. Paul Business Journal, Kevin is a frequent speaker at marketing, marketing research and higher education events