Marina brings 25 years+ of market research experience from the client (P&G) and the agency side in various countries (Mexico, Brazil, USA) and across a variety of CPG categories. She has led research and teams across the USA, Latin America and Asia and was part of the organization that kick-started P&G’s new venture in the services and franchising business. More recently, Marina specialized in multicultural consumers and was able to help brands such as Tide, Downy and Crest to better reach this target. As a consultant, Marina now helps companies to understand the kaleidoscope that is the American consumer, and with that understanding, has helped clients target their (US or Latin American) brands to the US market.
Professional Experience: • Founder and Principal Consultant, Anderson Marketing Insights, San Diego, CA • VP of Special Interest Groups, American Marketing Association, San Diego, CA • VP of Strategy and Client Services at Culturati Research and Consulting, San Diego, CA • Senior Manager, Consumer and Market Knowledge, Procter & Gamble, Mexico, Brazil and USA • ESOMAR member